Threads is a new social media channel created by Meta Platforms (formerly known as Facebook) which was launched in July this year. Threads went live on both the Apple and Android app stores in 100 countries and signed up more than 100 million users in its first week.
Threads is linked with Instagram (which is also owned by Meta Platforms) and was developed by the same team. The platform is generally seen as an alternative to Twitter.
Threads has launched at a time when Twitter has been going through a rough patch due to various changes being made since it was taken over by its new owners.
To sign up to Threads, users need to have an Instagram account. Once set up on Instagram, you can log into Threads and begin to make posts of up to 500 characters. The concept of Threads is similar to Twitter, but with a greater number of characters. Both platforms allow users to post videos, website links and images, as well as ‘like’ and ‘follow’ other users’ pages. Meta describes their vision for Threads as ‘to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.’
As a new social media platform, Threads presents an additional opportunity for businesses who rely on social media to market their products and services. Thanks to all the hype since the platform was launched, businesses could potentially position themselves as forward-thinking by having a presence on the latest social media platform.
The integration with Instagram means that businesses who are active on that platform can double up their efforts by using Threads as well. The platform has enjoyed significant success since it launched, however it is still early days and businesses are really only experimenting with it at this stage.
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